Genesys has introduced an ‘industry first’ free trial of its Genesys Cloud CX platform.
The new offering, called GCXNow, gives small to mid-sized businesses (SMBs) an automated self-service trial of the contact center solution, which can be purchased and activated within minutes.
Leveraging Genesys Cloud CX, GCXNow allows companies to create end-to-end customer experiences across various channels, including phone, chat, text, email, and social media.
Olivier Jouve, Chief Product Officer at Genesys, said: "Today, small- to mid-size companies increasingly want a more agile experience for exploring technology that simultaneously matches their nimble and innovative nature.
"GCXNow helps us fulfill our objective to make it easier for any organization to innovate using advanced experience orchestration capabilities.
By delivering an automated and curated self-service experience for Genesys Cloud CX, organizations can get up and running faster with a full-featured solution, helping them drive immediate value for their customers, employees and business.
A "State of the Consumer" report by Genesys (due for release next month) found that 86% of consumers believe a company is only as good as its service and, over the past year, around a third of consumers have left brands with poor service.
Genesys says that GCXNow meets consumer expectations by allowing them to utilize modern CCaaS capabilities faster and for a lower cost. SMBs can quickly broaden their market reach, improve the quality of their customer support, and manage costs.
A Genesys and Savanta report from November last year found that 82% of respondents said that better customer service and greater revenue growth and profit margins are the two major business priorities. In these areas, only 57% believed they were performing “extremely well”, however.
Genesys feels it is well-positioned to serve SMBs as it has accrued a lot of experience working with companies of that size.
Based on the company’s fiscal year 2023 customer statistics, more than 50% of Genesys’ customer base is from the SMB and mid-market business segments, equating to over 4,500 Genesys Cloud CX customers.
SMBs can also benefit from digital and artificial intelligence innovations through GCXNow’s access to bots and workflows for interactive voice response, messaging, and email.
GCXNow Trial Features
Harnessing Genesys Cloud CX, GCXNow can provide customers with a free trial and the option to purchase. The trial includes 30 days of access to Genesys Cloud CX, enabling businesses to assess the capabilities on offer and gauge their value within the context of their own companies.