Genesys has culled its Multicloud CX platform, its second CCaaS solution to bite the dust in 2022.
The solution enabled customers to access Genesys through AWS, Azure, and Google public clouds, alongside private environments.
Its exit from the Genesys portfolio follows the removal of PureConnect, its single-tenant CCaaS solution.
As a result, Genesys Cloud CX - a public-cloud application built entirely on AWS - is its last CCaaS solution standing.
However, the vendor promises to support all Genesys Multicloud CX customers until the end of their contracts.
Thereafter, Tony Bates, Chairman and CEO of Genesys, hopes to persuade Multicloud CX customers to switch to its public cloud offering. In a blog post, he writes:
We’ve already begun conversations with our Genesys Multicloud CX platform users on the best available path to migrate to Genesys Cloud CX.
While its competitors may sense an opportunity, reports suggest that less than two percent of the company's current customers will be affected.
Why Is Genesys Ditching Its Multicloud CX Platform?
In waving goodbye to Multicloud CX, Genesys bids to align the company behind a single platform.
The vendor also demystifies its offerings by doing so, as it proved easy to confuse the many names Genesys had given its cloud products.
Moreover, competitors could previously sow seeds of doubt into prospects' minds, suggesting that Genesys Cloud CX perhaps misses some of the functionalities of Multicloud CX and vice versa.
The vendor instead wishes to present Genesys Cloud CX as the feature-rich, integration-full, and scalable solution used by large enterprises across the globe.