Customer experience research company Forsta has announced a new partnership with voice technology firm Phebi.AI.
Forsta offers a platform for research into areas such as customer experience, enterprise feedback management and VoC and VoE. Phebi.AI, meanwhile, is a provider of voice technology and sentiment analysis solutions powered by machine learning and applying the techniques of behavioural science.
The partnership will see the companies offering Phebi.AI’s emotion analysis solution as part of Forsta’s customer insights technology platform.
"We are thrilled to begin a new and important partnership with Phebi, whose innovative technology further empowers insights professionals to understand the authentic human experiences of their customers and key stakeholders," said Zhana Baleva, Managing Director of Qualitative Business at Forsta.
"Phebi's technology adds great value for customers of the Forsta platform as they seek to uncover the most compelling emotions, opinions, and customer stories from their insights research programs."
The companies said research workers would be able to use voice analysis in tools such as video interviews, as well as in quantitative research via voice-enabled surveys.