Five9 has landed a major Fortune 100 financial services CCaaS deal worth approximately $100 million in total contract value.
The five-year agreement will see Five9 serve as a core customer experience platform within the organization’s broader cloud migration.
It is expected to ramp to approximately $25 million in annual recurring subscription revenue once fully deployed.
More importantly, the deal was transacted through Google Cloud Marketplace, providing an early test of whether Five9’s Google partnership can help it win bigger enterprise contact center migrations.
Five9 first confirmed global availability through the Google Cloud Marketplace in February 2025, pitching the route as a way to simplify procurement, billing, and AI-driven CX deployments. This latest agreement suggests that strategy is starting to translate into larger enterprise CCaaS opportunities.
In discussing the news on the company's Q2 2026 earnings call, Five9 CEO, Amit Mathradas said:
“This was a competitive process against a select group of enterprise-grade CX providers, and we earned it on the strength of our proof of concept and our delivery and execution capabilities.”
Mathradas later clarified during the call that “the award has been for the CCaaS portion of the business.”
A $100M Fortune 100 CCaaS Win, With Google in the Middle
Five9 described the customer as a Fortune 100 financial services organization undertaking a broader cloud migration. It will use Five9 as a core CX platform, with Google and a leading global systems integrator supporting the project.
The deal is notable for several reasons. First, it is one of the first large transactions through Google Cloud Marketplace. Second, it is a sizeable enterprise CCaaS win in a highly regulated sector where vendors must demonstrate more than a convincing AI demo.
Financial services organizations need reliable voice infrastructure, governance, integrations, compliance controls, and workable escalation routes to human agents. Five9 believes these requirements play to its strengths.
Mathradas said the company is focused on “complex, high-value integrations where reliability, governance, AI, digital workflows, data integrations, and human agents all need to work together in production.”
The point around working together in production is interesting. Indeed, many enterprises have spent the past two years experimenting with generative AI and AI agents. Moving those tools into live customer interactions, especially voice interactions, is another matter entirely.
While the call made it clear that this was a CCaaS deal, Mathradas also implied that it could evolve to include further Five9 features, such as the company's voice AI agents.
If this were to materialize, the cloud element could be crucial. Mathradas suggested that businesses looking to run agentic voice AI at scale may find their on-premises contact center infrastructure wanting:
“When customers come to us and they deploy AI, particularly voice AI, on-prem, the architecture of on-prem is not specifically built to go run agentic voice at its best output.”
"In some cases, that actually forces customers to start taking a look at it migrating to cloud.”