IoT smart product company EVRYTHNG has announced a partnership with consulting firm ebp Global to help brands meet changing consumer expectations.
The companies said the partnership would help consumer goods brands meet expectations for transparency and authenticity, as well as deliver more personalised experiences.
“As the world emerges from a year-long pandemic, it’s become clear the full value chain has to be taken into consideration -- from sourcing and manufacturing to eCommerce and retail, to recycling and reCommerce,” said Michael Gamper, CEO, ebp Global. “We’ve partnered with EVRYTHNG to help our clients achieve this critical end-to-end supply chain visibility.”
EVRYTHNG offers technology known as the EVRYTHNG Product Cloud to give physical items unique product identifiers. It framed its technology as responding to changing consumer purchasing values and bridging the gap between the physical and digital at a time when ecommerce has shot up in popularity.
“Getting the right mix of products in the correct channel at the right time requires a high degree of consumer insight, flexible and responsive distribution options, and perhaps, rethinking the entire sourcing and production network. EVRYTHNG provides this insight at scale,” said Gamper.