As customer experience stands out as the most important way to differentiate your business in a competitive landscape, demand for CRM tech is increasing. Currently, the CRM marketplace is accelerating towards a value of $129.97 billion by 2028, highlighting a growing need for powerful ways of understanding and tracking customer journeys.
However, if you’re making your first strides into the CRM landscape, or you’re not sure how to combine CRM technology with the rest of your CX strategy, it can be tough to know where to start. There are tons of CRM tools out there and countless ways to take advantage of the software.
Events covering important CX technologies like CRM software can give you a useful behind-the-scenes insight into which technology you should use and how you can make the most of it. Here are just some of the events worth attending in 2022.
Customer Contact Week
June 20-23, 2022, Caesars Forum, Las Vegas
Often considered one of the most valuable events in the CX landscape, Customer Contact Week (CCW) is the perfect place to learn everything you need to know about delighting your target audience. This phenomenal event will give you a behind-the-scenes look at all of the most crucial tools you’ll need to support your customers in 2022, including helpdesk and CRM technology.
You’ll be able to hear from celebrity headliner Tyra Banks about how she made her own company a success with a strong focus on customer experience. Plus, the expo halls offer an excellent opportunity to learn more about some of the most valuable tools on the market for understanding your customers and mapping their purchasing journey.
CX EMEA
June 22-23, 2022, Online and in London
Another must-visit event for insights into the world of customer experience, CX EMEA is an annual conference hosted by expert analysts at Forrester. You’ll have the option to attend this event in person or check out the sessions that matter most to you online. Either way, you’ll have a comprehensive view of the CX landscape and the tools within it, including CRM solutions.
Experts from around the world come together during the CX EMEA event to discuss the latest trends in the industry and explore new opportunities for delivering better customer service. You’re sure to learn a little more about CRM technology, as well as the unique strategies you can use to improve customer satisfaction and loyalty.
NGCX 2022
July 19, 2022, Boston, MA
Widely regarded as one of the best events in the world for CX leaders, the “Next-Gen Customer Experience” conference is a session you should definitely attend if you want to outshine the competition. Intended to provide behind-the-scenes insight into the latest trends and developments in the CX landscape, NGCX will ensure you’re prepared to make the right impression on your audience, even in an evolving landscape.
Since first emerging in 2011, the NGCX event has become one of the top sources of information on everything from CRM technology to the latest tools for help desks and contact centre support. You’re sure to find plenty of opportunities to learn and grow.
Contact.io
August 31 to Sep 2, 2022, Denver, CO
