Contact centre platforms have previously been seen as the preserve of large corporations that can afford substantial upfront investment in infrastructure, handle lengthy and complex deployment projects and attract the attention of large, global service providers to ensure good customer service. However, as familiarity and comfort with cloud solutions have increased, many of these barriers have been reduced or removed. Smaller businesses are now using cloud-based contact- centre-as-a-service (CCaaS) platforms and this is empowering them with large enterprise-grade contact centre functionality.
One example of a CCaaS platform that is bringing traditional contact centre capabilities to small and medium-sized businesses (SMBs) is Enreach’s Contact Center product portfolio which brings high-end features such as automatic call distribution (ACD), analytics and artificial intelligence (AI) to the SMB market. The omni-channel, cloud-based solution aims to level the playing field, enabling SMBs to buy the Enreach Contact Center as a Service solution either directly from Enreach or through its network of resellers in 25 countries.
“We’re bringing our cloud communication contact centre solution to the SMB market because in the past, contact centre solutions that offered ACD were only affordable to large companies and they required big investment and long implementation projects,”[caption id="attachment_36328" align="alignright" width="180"]
Alfred Nesweda[/caption]
explains Alfred Nesweda, the CEO of Masvoz, the Spanish cloud communications provider that is one of Enreach’s portfolio of UC and collaboration technology companies. “We’ve been doing this since 2005 and cloud is the key to being able to provide high-end contact centre functionality at the right price for the SMB market.”
“The onboarding of clients and agents is simple and fast and you only pay for the agents you are using,” adds Nesweda. “If you have three-to-five agents, that’s all you pay for and you can rapidly add new clients as required. Cloud technology allows us to bring complex systems to organisations of any size.”
Martin Classen, the Chief Product Officer of Enreach, thinks that attitudes to the cloud have matured and the technology is now trusted and relied upon. However, the next step is to make solutions available to businesses of all sizes that also incorporate all the functionality of traditional solutions for large corporates.
