Enreach, the fast-growing European unified communications group backed by investment company Waterland, enhances its product offering with the acquisition of cloud contact centre software specialist HeroBase A/S (‘HeroBase’). The addition of HeroBase brings market-leading contact centre and marketing automation capabilities to Enreach. These will be integrated with its existing products to create a full GDPR-compliant cloud-based contact centre solution for its partners and customers across Europe, while also increasing its footprint in Scandinavia. HeroBase sells its proprietary software, Hero Outbound, to over 175 clients in 8 countries and processes more than 250 million calls per year.
Full cloud contact centre offering
Stijn Nijhuis, CEO of Enreach, said:
"The acquisition of HeroBase is further proof of our buy-and-build strategy to develop into a unified communications market leader in Europe"
"Looking for a full cloud contact centre offering, we decided that adding HeroBase was the perfect fit following our latest acquisition of masvoz, the number one B2B cloud communications provider in Spain. Together, they instantly create a leading ‘one-stop shop’ cloud contact centre solution for Enreach customers across Europe. We are therefore very pleased to welcome HeroBase to our group."
Multichannel sales experts
HeroBase offers a unique proposition of smart, flexible and multichannel sales solutions for medium to large enterprises and will operate independently while benefitting from the strong synergies of the bigger group. The company will carry on being based in Copenhagen, Denmark. Casper Langhoff, CEO, HeroBase, will continue to work with the business going forward alongside his experienced management team.
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Casper Langhoff[/caption]