Marc Benioff has declared the age of the “agentic enterprise" at Dreamforce 2025, despite admitting that many businesses are still struggling to keep up with AI adoption.
Speaking at the San Francisco event, the Salesforce Co-Founder and CEO announced that AI is playing its largest-ever role in the industry, while also highlighting the challenges of AI adoption for his enterprise customers.
Benioff suggested that many of his enterprise customers lacked an understanding of AI.
“Customers are getting their head around how to deploy AI,” he said.
The speed of innovation is far exceeding the speed of customer adoption.
This remark comes in the wake of Salesforce’s shares down 34% from their peak in December 2024, whilst reluctant investors are weary after the company fully commits to AI by cutting its support staff by 4,000 after their AI agent implementation.
However, when asked about the decrease in shares, Benioff reflected on Agentforce’s growth since its launch in 2024 – and how little understanding of its automation use existed
“People don't understand that Agentforce is part and parcel of Salesforce. It is the core of every product we make now; it is the platform."
In a response to Salesforce’s decision to move towards an AI workforce, Anthropic CEO, Dario Amodei, spoke against 100% AI adoption at Dreamforce, reiterating that humans are still valuable to the workforce.
"I made this prediction that, you know, in six months, 90% of code would be written by AI models,