Dixa, a leading customer engagement platform, announced the addition of Devin Poole to its leadership team as Global Head of Market Research.
With more than 15 years of experience within the customer service industry, Poole joins Dixa from the leading global research and advisory firm, Gartner, where he held several senior positions including Senior Director of Advisory. Prior to Gartner, Devin Poole served as Director of Advisory Services at CEB influencing key executive decisions and playing an instrumental role in diagnosing critical business issues.
Poole is an expert in the focus areas of customer loyalty, engagement channel strategy, management, and customer service talent management.
Mads Fesselius, CEO and Co-founder of Dixa, said: "We are very excited to welcome Devin Poole to the Dixa leadership team. Devin's impressive analytical skillset will be applied to increasing market intelligence and supporting our product innovation moving forward."
"Devin will also be applying his deep industry expertise to efforts aimed at improving our product positioning across the global marketplace, and will be a strong asset for the commercial team in welcoming new logos to our customer base."
Devin Poole will lead go-to-market operations, work cross-functionally with Strategy, Sales, and Marketing teams and help to strategically position Dixa for continued growth amongst its expanding customer base. He will also be responsible for improving customer experience through market research and intelligence, designing and facilitating new engagement programmes, and supporting the creation of new products to revolutionise customer experiences.
Poole said: