The Digital Communications industry has always been highly regulated, and regulations are becoming stricter every year. This creates an ever-complex requirement to remain compliant and deliver secure messaging while offering seamless customer experiences and continued technological innovation.
An interesting twist is that compliance requirements can also lead to new and promising business opportunities. What are these opportunities, what challenges tend to get in the way, and how can companies tap into them despite these challenges?
I spoke with Helena Cimber, Product Director at e-Boks, to find out.
The Opportunities
Wondering how compliance can be turned lucrative? Here are two ways to look at it with fresh eyes.
A Driver of Innovation: While generally perceived as a burden, compliance also forces us to be more innovative and creative, driving transparent, user-centric services.
"Compliance frameworks (such as GDPR) force us to design our solution around them," Cimber notes.
"This means not only meeting the regulatory demands but also creating an experience around them that works for our users."
An International Portal: Another opportunity regulatory frameworks bring is enabling businesses to deliver cross-border communications with minimal friction.
"In the EU, GDPR makes way for seamless cross-border message delivery based on that regulatory framework," she says.
"We can view it not only as burdensome rules to comply with but also as something that opens new doors when you comply."