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Interview10 Jul 2023 · 1 min read

Designing and Delivering a Proactive Customer Service Strategy

Watch on YouTube CX Today's Charlie Mitchell hosts Jono Luk, Vice President Of Product Management at Webe x. We consider how brands can design, build, and de...

Watch on YouTube

CX Today's Charlie Mitchell hosts Jono Luk, Vice President Of Product Management at Webex.

We consider how brands can design, build, and deliver a proactive customer service strategy, discussing:

  • Why should businesses put the time and effort into building a proactive customer communications strategy?
  • The key features of an effective, intelligent proactive communications strategy
  • Best practices for delivering such a strategy
  • How to measure the success of proactive customer service
  • Real-world examples of organizations successfully implementing intelligent proactive communications

If you'd like to find out more about proactive customer service, check out this article.

To view the rest of our CX Trends sessions, click here.

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