Demandbase, a B2B go-to-market leader, announced it has been selected by Microsoft to further strengthen the B2B partner ecosystem for new B2B features coming to Microsoft Dynamics 365 Customer Insights.
Demandbase has been picked along with its companies InsideView and DemandMatrix.
Microsoft's Customer Data Platform (CDP), Dynamics 365 Customer Insights, will work with Demandbase to offer custom-built connectors for Demandbase, InsideView and DemandMatrix. This collaboration brings the same level of rich functionality to the B2B space as Microsoft brings these new capabilities to its CDP.
Heidi Bamburg, vice president of global alliances at InsideView, a Demandbase Company, said: "CDPs are really the future of serving B2B buyers the way they want to be served, and now that future is here in front of us."
"By connecting the data between Demandbase, InsideView and DemandMatrix, and bringing it into customer profiles within Microsoft Dynamics 365Customer Insights, revenue teams finally have a truly unified view of prospects, customers and accounts. It's not an understatement to say this is what the industry has been waiting for, for a very long time."
The new functionality allows Demandbase customers to easily flow customer engagement and intent data from Demandbase, firmographic and contact data from InsideView and technographic data from DemandMatrix into their cohesive customer profiles within Microsoft Dynamics 365 Customer Insights.
Demandbase users can also push their data from Microsoft Dynamics 365 Customer Insights into Demandbase One to engage with their customers across the buyer journey through targeted advertising, social platforms, direct and email promotions.