Applications for the CX Awards 2025 close May 23.
That means there is just one day left to submit an entry.
The deadline ensures our esteemed judging panel has time to closely evaluate each entry across all 16 categories.
So, don’t miss your chance and have to wait another 12 months to get involved.
Get your hands on a copy of the application form here.
What Makes for a Standout Entry?
The CX Awards presents a platform for CX technology and services providers to share with the broader market what makes their offerings so special.
However, some applications will stand out more than others.
To capture the attention of a judging panel that understands each category inside out, keep the following best practices in mind.
- Dive Into the Details: Try to avoid reworked marketing content. Answer the three simple questions directly, highlight what makes you different, and underscore key achievements.
- Stay in Your Lane: Entrants can apply across multiple categories. But just because you can, doesn't mean you should. Ensure you offer all features broadly considered mandatory before entering a category.
- Show Us Something Different: Reiterate the USP instead of telling us everything you do. Emphasize that uniqueness and convey that by sprinkling some personality and flavor into your entries.
- Add Customer Perspectives: Analyst feedback alone won't cut the mustard. Show the difference your offering has made in the field and include customer quotes to reaffirm what sets you apart.
- Steer Clear of Jargon: Our judges understand the industry like the back of their hands. So, speak directly to them, avoid sales-speak, and avoid excessive external links.
Other tips include keeping it authentic, sticking to the word count, and supporting bold claims with data and customer/analyst quotes.
There’s a lot there to consider. However, remember that this advice will help create a compelling entry that catches the eye.
Just be sure to move fast, with just a week to apply.
Who Are the Judges?
CX Today is the world’s most-read online publication dedicated to customer experience.
That status has allowed us to pull in some of the best minds to participate as judges.
Indeed, the panel includes many familiar industry analysts. They include:
- Zeus Kerravala, Principal Analyst at ZK Research
- Liz Miller, VP & Principal Analyst at Constellation Research
- Nicolas de Kouchkovsky, Fractional CMO & Industry Analyst at CaCube Consulting
- Rebecca Wettemann, CEO & Principal Analyst at Valoir
- Dan Miller, Emeritus Analyst and Founder at Opus Research
- Shelly Kramer, President & CEO at Kramer & Company
- Jim Davies, Co-Founder and Executive Partner at Actionary
- Nerys Corfield, Director of Injection Consulting
- Martin Schneider, VP & Principal Analyst at Constellation Research
- Oru Mohiuddin, Senior Research Manager of Enterprise Communications & Collaboration at IDC
- Justin Robbins, Founder & Principal Analyst at Metric Sherpa
- Mila D’Antonio, Principal Analyst at Omdia
- Michael Fauscette, CEO & Chief Analyst at Arion Research
- Keith Kirkpatrick, Research Director at The Futurum Group
- Julie Tano-Lawson, Customer Experience Consultant at CABINET – CONSEIL CX
- Finbarr Begley, Senior Analyst at Cavell Group
Together, their depth of knowledge, which crosses all subsets of customer experience, is unmatched.
As such, we can meticulously scrutinize applicants' ability to execute, innovate, and deliver next-level experiences, ensuring that the best across each category get the recognition they deserve.