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Interview1 Jul 2024 · 1 min read

Customer Experience Design: Removing Friction from Customer Journeys - #CXTrends24

Watch on YouTube. CX Today's Charlie Mitchell hosts Todd Unger, Chief Experience Officer at the American Medical Association . The video forms part of our Bi...

Watch on YouTube.

CX Today's Charlie Mitchell hosts Todd Unger, Chief Experience Officer at the American Medical Association.

The video forms part of our Big CX Trends series, where we deep dive into a series of trends from across the CX space.

During this episode, we talk everything customer journey design, including:

  • The enemy of friction in customer experience.
  • How to reduce friction points in customer journeys.
  • Practical strategies to modernize customer experiences.
  • The role of content within seamless experiences.

In this session, we also reference Unger's new book: The 10-Second Customer Journey: The CXO's Playbook for Growing and Retaining Customers in a Digital World.

To view the rest of our CX Trends sessions, click here.

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