Digital experience platform Crownpeak has announced the launch of its new Experience Optimisation Engine powered by personalisation engine provider Dynamic Yield.
Crownpeak’s platform is based around content management, experience optimisation, governance and personalisation, with solutions for creating and deploying omni-channel digital experiences.
Dynamic Yield, meanwhile, offers a solution for algorithmically matching content, products and offers with individuals based on their behaviour and activities via a self-training deep learning model.
The combined solution helps companies created and deliver personalised digital experiences to boost loyalty, engagement and revenue by integrating Dynamic Yield’s technology with Crownpeak’s platform. Among the features of the new engine are:
- AI-powered content recommendation that evolve in real-time
- Audience identification through segmentation and analytics
- Unified profiles for customers and prospects
- Automated testing and optimisation of workflows to maximise content performance
"Buyers today are more empowered, independent and online – often preferring to navigate their journeys themselves, rather than engage with sales upfront," said Lacey Ford, CMO, Crownpeak. "That's why it's incredibly important to provide tailored, relevant and easy-to-navigate digital experiences that draw prospects to you and keep them engaged.