Cresta, the Real-time Expertise AI provider to the enterprise, announced the addition of experienced technologist Ping Wu to its team as vice president of engineering and product. Wu brings industry-leading experience building artificial intelligence solutions to the company as it enables Fortune 500 customers to transform contact centres. Wu will strengthen Cresta’s technology vision, contribute high-caliber AI experience, and build the company’s team of technical expertise.
According to McKinsey, companies can increase topline revenues by 10-20% by maximising remote customer interactions, such as those occurring within the contact centre. Wu will be joining Cresta’s industry-only team of dedicated contact centre AI experts as they enable customers to realise a 20% improvement in conversion rate, and millions of dollars in additional annual revenue in weeks upon deployment of its Expertise AI platform. Wu was one of the co-founders of Google’s Contact Centre AI Solution in 2017, and led the development of its Conversational AI Products, like Cloud Dialogflow, Cloud Translation, NLP & Speech, and others.
Zayd Enam, CEO and co-founder, Cresta, said:
"The market for contact centers and a better customer experience is heating up, as evidenced by Zoom's acquisition of Five9 for $14 billion last month. And AI is core to driving a better experience."
"We're in the early innings of market momentum, and Ping is an all star who will act as a force multiplier for our team and AI prowess as we execute on our mission to make everyone an expert on day one."