Content Experience Platform Contentstack has announced its latest Series B round of financing.
The San Francisco, California-based startup helps companies serve content to their audiences across channels via its CMS, using AI and machine learning to deliver more personalised experiences to build customer loyalty.
Since its 2018 foundation, the company has raised $89mn in funding, with its latest Series B round alone seeing the company bring in $57.5mn from lead investors Insight Partners alongside Illuminate Ventures, GingerBread Capital and Georgian.
"In the last year, we have helped leading companies in industries such as retail, financial services, gaming and travel to create personalized experiences for their customers in order to drive revenue, improve customer satisfaction and build customer loyalty,” said Neha Sampat, founder and CEO of Contentstack. “This round of financing demonstrates that our strategy is paying off, including our core beliefs around equality, customer care and product innovation. During a remarkably challenging year, our team delivered impressive results and we are excited to continue this growth trajectory by delivering the best agile CMS platform for a digital-first world."
According to Contentstack, take-up of its offering has been accelerated by the ongoing COVID-19 pandemic. The company cited a study which said 50% of large enterprises were preparing to shift to a content experience platform by the end of 2022. The company’s customers already include the likes of HP, McDonald’s and NBC.