Customer management solutions provider Comviva has announced new personalised customer experience solutions for communications service providers (CSPs).
The company offers a platform combining customer engagement, data science and automation capabilities to engage customer across channels with tailored messages.
Among the new solutions announced are:
- The MobiLytix Marketing Studio, which integrates real-time marketing, rewards and an AI workbench
- MobiLytix Digital Marketing, which consists of a customer engagement automation platform
- An enhanced MobiLytix Rewards, which offers loyalty and rewards programmes for consumers and employees
Amit Sanyal, EVP & Chief Operating Officer - Consumer Value Solutions at Comviva said: "Delivering personalized, contextual digital experience in real-time and at scale is the next big thing for marketers. We are happy to take the forward step in this direction.
"With MobiLytix Marketing Studio, we are creating new capabilities and benchmarks to maximize digital experience in real-time through technology. Each solution, used either stand-alone or in combination, shall help businesses to drive impactful business outcomes."
Comviva framed the launch as part of the telecom industry as a whole’s move towards digital engagement and transformation.
