CommerceIQ has announced an integration with Instacart, an online grocery delivery platform in America.
Brands will be able to drive market share on this channel via a new API integration and product offering called CIQ Advertising for Instacart.
The new product enables brands like Pilgrim’s Pride to obtain real-time visibility across all their campaigns on Instacart Ads and leverage CommerceIQ’s AI capabilities to apply automations in bulk to optimise Featured Product ads on Instacart.
Ryan Mayward, Vice President of Ad Sales at Instacart, said: "CommerceIQ’s integration of the Instacart Ads API bodes well for the fast-growing online grocery segment.
“As consumers continue to flock to Instacart to take advantage of the breadth of offerings and retailers that we support, platforms like CommerceIQ will make brands more efficient and effective, not only in reaching their target audience, but in ensuring that their e-commerce operation is optimised for success. We are excited to welcome CommerceIQ to the Instacart Ads API Partner family."
Guru Hariharan, CEO and Co-Founder of CommerceIQ, added: “We announced our omni-channel offering back in April, and since then we have consistently added capabilities to our platform that reflect our customers’ need for managing their e-commerce business across all retail media.
“We are committed to ensuring automation at scale regardless of channel and today’s announcement is one more step towards fulfilling our vision. We are excited to be able to work with Instacart Ads to drive growth in one of the fastest growing segments in e-commerce.”
CIQ Advertising uses AI to convert business objectives into recommendations and automates the decision-making process so brands can operate at algorithmic speed, being always-on and retail aware.