Acquisitions are everywhere in the communications and customer experience landscape. As businesses continue to innovate, attempting to deliver the kind of amazing services that customers expect, chatbots are more valuable than ever.
CM.com, a company that delivers connectivity via messaging channels, customer data platforms, and voice solutions, recently announced their entry into the chatbot market. The communication and customer experience brand have agreed to acquire Netherlands-based developer CX Company. CX Company is a chatbot developer that delivers excellent business experiences through chatbots.
CX Company is currently active in the UK, Germany, France, and the Netherlands. This brand generally targets blue-chip customers in telecoms, financial services, and utilities with their chatbot offerings.
The Upcoming Acquisition
The purchase of CX Company has been valued at 15.5 million euros, with an eventual earn-out. CM.com will be taking over CX Company business immediately. Experts predict that the acquisition will contribute to EBITDA immediately, adding an extra 6 million euros in sales to the company’s bottom line. The purchase will also include 50 employees moving into CM.com’s ranks.
The CM.com brand sees incredible opportunities for cross-selling with CX Company’s target market. Additionally, the brand hopes to discover a new source of recurring revenues in the months to come too. The SaaS solution will allow CM.com to add more functionality to it’s already popular messaging, and voice solutions for customer service.
The two founders responsible for creating CX Company will be staying with the company after the acquisition. The founders will be dedicated to continuously driving new growth for the business going forward.