Clari has announced that it will acquire Groove, the Sales Engagement platform provider.
The move aims to allow customers to cut their tech stack spending and complexity.
It will also strengthen Clari’s capabilities across the end-to-end revenue process.
Sales engagement, interactional analytics, revenue forecasting, deal management, data ingestion, and more solutions support this process.
In bringing these together, Clari claims to provide “unprecedented visibility” into revenue generation.
Doubling down on this point, Andy Byrne, CEO of Clari, stated: "Most CEOs have a tough time answering the most important question in business: Will we meet, beat, or miss on revenue?
By bringing together Clari and Groove, revenue leaders can implement their revenue collaboration and governance strategy across all internal and external workflows, giving them full visibility and control over the company's most important business process: revenue.
What Does Groove Add to Clari’s Platform?
Groove supports sales engagement activities across the end-to-end revenue process.
Its solution strives to deliver "everything a rep" needs to nurture deals to their inbox.
Leveraging its Salesforce-native design, the platform passes on notes from a prospective or existing customer’s CRM account history alongside relevant LinkedIn profiles.
From their inbox, the rep may also automate meeting scheduling and log activities in Salesforce without shifting from Microsoft Office or Google Workplace.
Groove also allows users to tag events via meeting types, notes, outcomes, and next steps while automatically updating Salesforce for new meeting analytics.
Further features include Groove Flows to send personalized email sequences, a dialer to prioritize customer outreach, and a capability that allows transcripts to flow into Salesforce.
Finally, Groove allows teams to collaborate on account lists, assign tasks, and build custom workflows across the sales stack.
Bolstering Clari’s Existing Portfolio
Excited to bring all these capabilities to the Clari platform, Chris Rothstein, CEO of Groove, said:
