The cloud contact centre market is evolving. Set to reach a value of around $10.8 billion by 2028, CCaaS has become an attractive offering for all communication providers. The companies capable of offering the most advanced solutions in the cloud are the ones most likely to succeed in an era of people demanding better customer experience.
Cisco and Avaya are two of the best-known names in the communication landscape. These competitors both have their own cloud-based solutions to offer for customer service and experience. The question for today’s companies is simply: which is best?
Today, we’re going to be comparing the features of the Cisco Webex Contact Centre with the Avaya OneCloud CCaaS, to help you make the right choice.
Cisco Webex Contact Centre: Features
A comprehensive solution built for the age of cloud-based communications, Cisco’s Webex Contact Centre is a flexible and scalable cloud environment. This all-in-one system for customer experience and service combines everything from state-of-the-art omnichannel communications with AI for intelligent routing and predictive analysis.
If you’re looking for a contact centre solution capable of transforming the way you connect with customers through things like intelligent routing and powerful reports, Cisco Webex has you covered. The contact centre environment even integrates seamlessly with the rest of the Webex environment, so users can access the benefits of things like Cisco Webex Teams for collaboration. Features of the Webex contact centre include:
- Omni-channel communications via SMS, social media, chat, email, and calling
- AI virtual agents and self-service solutions with chatbots
- Call distribution via skill or availability with intelligent routing
- Comprehensive drag-and-drop flow builder for improving agent performance
- Customisable agent dashboards with notifications and screen pops
- Real-time and historical reporting with dashboards
- Remote working support and localisation features for numbers
- Single sign-on and full access control system
- Management portal with performance monitoring
- Coaching, whisper, and barge-in features for supervisors
- Disposition calls to track the reasons for calls ending
- Automatic call back to improve customer satisfaction
- Call recording with compliance features
- Native cloud scalability with cross-channel analytics
- End-to-end encryption and analytics
- Access to Webex integrations and Cisco technology
- Integrations with CRM, help-desk and other essential tools
- API access for extensibility
- Outbound calling campaigns for sales
- Comprehensive metric management with Analyzer
- Flexible migration strategies for all business sizes
- Predictive analytics and AI context insights
Cisco’s Webex Contact Centre clearly goes far beyond the basics of things like music on hold and transferring services. You can access a huge range of different tools for the various channels you need to connect in your cloud contact centre, including intelligent chat services. There’s even access to self-service IVR technology, so you can support your customers in solving their own issues with speed.
Avaya OneCloud CCaaS: Features
Part of the OneCloud ecosystem from Avaya, the Cloud CCaaS solution helps companies to create effortless and powerful customer experiences every day. The omnichannel contact centre supports everything from AI systems for agent support and self-service to comprehensive analytics and reporting to help business leaders make better decisions.
You can build unique dashboards for each member of your team and access real-time reporting features for better workforce engagement. Features also include a host of tools for compliance and security, like HIPAA-ready systems for hospitals. Features of the Avaya CCaaS environment include:

