Cisco has confirmed that two enterprises placed mega-orders worth over $1BN during fiscal year (FY) 2025.
Notably, from a customer experience perspective, both deals included Cisco's collaboration suite, which comprises CCaaS, CPaaS, and UCaaS solutions.
Chuck Robbins, CEO of Cisco, celebrated the wins during the company's latest earnings call. He said:
Two webscale customers each placed total orders of over $1,000,000,000 for networking, security, collaboration (Webex), and observability in FY 2025.
The megadeals underscore the payoff in Cisco's strategy to pull Webex through as part of larger enterprise deals.
In 2024, Cisco accelerated that strategy by centralizing Webex with networking and security in one business unit, unifying the go-to-market for sales teams and partners.
The approach aligns with the tech giant's strengths in serving big businesses, according to Zeus Kerravala, Principal Analyst at ZK Research. He said:
The billion-dollar deals and other eight-figure deals show that no company does big better than Cisco. Many of its competitors measure "big" as million-dollar deals, but Cisco supports customers with purchase orders of magnitude larger than that.
Yet, it's not just selling isolated products. Cisco is driving to build capabilities from some solutions into others, enabling differentiated innovation.
For instance, it's embedding ThousandEyes into the Webex Contact Center to aid troubleshooting, boosting the CCaaS platform with unique capabilities.
As contact center tech becomes increasingly commoditized, these are value-adding capabilities that rivals can't replicate.
The Webex Contact Center Rises
Cisco’s standing in the CCaaS market has grown significantly over the last 18 months, as its large base of on-premise customers slowly migrates.
However, it's also winning new business through broader enterprise deals, differentiated innovation, and rising customer confidence.
Regarding that growth, Cisco reported late last year that it had achieved a 75 percent surge in Webex Contact Center seat activations. While it hasn't shared numbers since, that's a big jump.