San Francisco, California-based conversation intelligence platform Chorus.ai has launched a new native Salesforce experience called Momentum.
The offering integrates omnichannel interactions such as emails, calls and video meetings and highlights key moments across the history of a relationship. Using artificial intelligence, Momentum is able to identify and recommend actions within deals based on direct conversation data.
"The CRM as we know it has changed with the launch of Momentum," said Dominik Facher, VP of Product and Engineering at Chorus.ai. "Bringing the voice of the customer to the CRM has always been a challenge and something that has always been missing. Momentum delivers that customer context in the form of conversations, messages and any type of interaction that revenue teams have with their clients. It goes so far as to literally bring the customer's voice from actual calls or video meetings via a native video player viewable in your client account in the CRM."
Acting on Concrete Data
The company gave an example of the trends its technology can perceive and recommend actions on, including the fact that in the later stages of a deal, won deals include fewer competitor mentions than lost deals – and that pricing is 10% more likely to be discussed in the early stages of a won deal vs a lost one.
