Bright Pattern has been deployed by the leading online travel agency in Australia and New Zealand with business spanning both consumer markets and wholesale B2B markets.
The company is using Bright Pattern's cloud-based omnichannel contact centre software to drive sales and improve customer experience over voice, chat, email, messenger, SMS, and mobile in-app channels, and implement visual IVR capabilities over these different digital channels.
Chat and other digital channels are the primary support option for the company, and the need to automate and integrate these channels was a key initiative.
To reduce effort and increase speed, the company added visual IVR capabilities over all their digital channels including webchat, Facebook messenger, and the company's mobile app.
This digital-first approach quickly and efficiently handles most interactions and streamlines business processes via customer self-service. These different digital channels allow them to handle the bulk of customer interactions including general questions, pre-booking questions, changing flights or hotels, cancellation, adding seats, baggage, and more.
Customers can use their preferred channel, whether it's web chat, Facebook messenger, SMS, the company's mobile app, email or voice calls when needed.