Since its inception, leading European UCaaS provider Enreach has been nurturing its portfolio by making new acquisitions all across the continent. Its buy and build strategy has helped Enreach make a name for itself and bring Unified Communications to numerous European users. The company's most recent acquisition, Botsquad, will add conversational AI capabilities to its portfolio.
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Koen van Geffen[/caption]
"Enreach was originally formed by Voiceworks, Swyx and Centile joining forces, each company bringing years of telephony and UC expertise. Together we set our ambition to be the UCaaS champion of Europe," shares Enreach CTO, Koen van Geffen.
Enreach's buy and build strategy is comprised of two main elements: the first is geographic reach, enabling the company to expand its customer base across new countries; and the second is technology-oriented, aiming to add more complementary products to its technology stack. The Botsquad acquisition belongs in the second category.
"It's important to note that we're not just stacking the products – our goal is to turn them into one unified platform where they're maximally integrated with one another. We want our users to have a seamless experience," adds van Geffen.
Getting Into Conversational AI
As of November 3rd this year, Botsquad is an official part of Enreach.
"We started Botsquad in 2017, when the second wave of chatbots started, moving from chats to voice assistance," shares Anne Bakker, Co-Founder of Botsquad.
"From there we started to look into voice automation in general and that's where we met with Enreach – to see what we could do with conversational AI in voice automation"
By combining forces, Enreach and Botsquad aim to unlock companies' potential, and SMBs in particular, to fulfil their business communications needs using conversational AI – which up until now was mostly beyond their reach due to high prices and efforts SMB’s needed to put in themselves.
"Up until now, conversational AI was only available for large enterprises. But we have taken this enterprise technology and tried to refocus it on the SMB market," explains Bakker. “The next step is to leverage conversational AI so we can help companies become more productive in their day-to-day communication by using what we call 'conversational apps,” adds Bakker. "Those are light applications that could be used by SMBs.”
The Next Step in Productivity
For the near future, conversational AI will mostly help us with reducing simple-task workload.
