Location technology platform Bluedot has announced a new solution for personalised customer arrival services.
The company offers a suite of solutions for check-ins for orders and contactless curbside pickups. Bluedot Wave is an API endpoint allowing customers to easily notify staff of arrivals, while its Hello Screens serve as dashboards for in-store teams to be alerted of customer arrivals at drive-thrus, click and collect locations or stores.
Its new offering, Now Ready, is a web-based tool operating on customer-facing screens, allowing customers to signal they are ready upon arrival.
"In the world of all things customer arrival focused, we asked ourselves what would make curbside pickup ubiquitous and easy to use," Bluedot CMO Judy Chan told us. "We’ve painstakingly designed our arrival toolkit to require minimal effort on the part of the brand and store staff, providing an end-to-end pickup experience."
"Bluedot Now Ready is a series of customer-facing screens that allow customers to notify staff that they are on-site and ready for a pickup. Complimenting Bluedot Now Ready, Hello Screens are staff-facing dashboards that can display customer updates coming from Now Ready. Both tools are web-based and accessed via a link, providing brands the flexibility to decide which omnichannel they want to utilise for the pickup experience."
That serves a rapidly growing consumer preference for pickups driven by the ongoing COVID-19 pandemic. Research from Medallia Zingle, COVID-19 & the Future of Commerce, found 87% of consumers thought brands should continue to offer options reducing the need for in-person visits such as curbside pickup.