Software, data and analytics provider Black Knight has announced the completion of its purchase of Top of Mind Networks.
Top of Mind is the developer of Surefire, a CRM and marketing automation system specialised for the mortgage industry, featuring automated workflows and personalised content to build improved emotional connections with customers.
"Integrating Top of Mind's capabilities across the Black Knight mortgage technology ecosystem will give our clients even greater competitive advantages," said Black Knight Chairman and CEO Anthony Jabbour. "Sharing rich, personalized content with customers helps keep lenders top of mind, improving recapture and retention rates. Top of Mind's advanced CRM and automated marketing workflows are powerful additions to Black Knight's integrated, end-to-end approach to helping our clients perform better."
Black Knight, which focuses on the mortgage and consumer loan, real estate and capital markets verticals, framed the purchase as being synergistic with its loan origination system Empower and its Optimal Blue pricing and eligibility engine. Top of Mind will become part of Black Knight's Origination Software division, integrated initially with Empower and Black Knight’s Loan Officer Digital solution.
