the voice of customer experience technology
Front page
News20 Dec 2021 · 2 min read

BIG CX NEWS from Puzzel, Adobe and Empirix

From funding rounds and new launches to acquisitions and partnerships – a lot can happen in a week. But don’t fluster, we’ve selected our top five popular pi...

BIG CX NEWS - BIG Customer experience news from CX Today

From funding rounds and new launches to acquisitions and partnerships – a lot can happen in a week. But don’t fluster, we’ve selected our top five popular pieces of news in the realm of agents, business leaders, new solution launches and mergers. Find last week’s trending titles below!

Puzzel Debuts Digital Engagement Customer Experience Solution

Contact Centre as a Service (CCaaS) provider Puzzel has debuted a new solution for digital customer experiences.

Digital Engagement includes a host of AI-powered messaging and collaboration tools allowing companies to build up profiles of website visitors, and contact them based on rules created using Puzzel’s Proactive Rule Engine.

Adobe Acquires ContentCal

Adobe has agreed to acquire ContentCal, the social media and content planning tool.

Equipped with social listening functionality, ContentCal scans multiple social platforms, sifting mentions and messages relating to the company into a single inbox. There, CX teams can assess the VoC, filter feedback, and uncover emerging trends.

Quiq Integrates with Microsoft to Boost Digital Messaging

Conversational AI platform Quiq has integrated with Microsoft Dynamic 365 to enable Dynamics 365 customers to identify leads and customer tickets directly from digital conversations.

The integration will make it possible for Dynamics 365 customers to access Quiq’s full suite of supported messaging channels, and these include SMS/text, Apple Business Chat, Google Business Messages, WhatsApp, Instagram and more.

Northumbrian Water Group Creates an AI Model to Predict CSAT

Working with data specialist Aiimi, Northumbrian Water Group has developed an innovative solution that delivers automatic, data-driven CSAT insights. These will inform future CX transformation projects.

After a three-year development phase, the model now enables Northumbrian Water to understand where pain points lie within customer journeys. The company may then proactively address these frictions and, over time, develop effortless customer experiences.

Empirix Launches a Solution to Monitor IVR Experiences

Empirix has announced the release of Hammer Voice Explorer, a solution that allows cloud contact centres to test and monitor IVR performance.

Such a capability enables contact centres to nip emerging IVR issues in the bud, limiting their impact on the customer service experience. The tool also reduces IVR development time by as much as 80%.

 

 

 

rate this story
helps rank stories across uc today
The discussion0 takes · attributed & checked

Does this reflect your experience?

opening the room…
Read nextordered by techtelligence · every pick explained
matches this topic

Dreamforce 2026 Roundup: Salesforce Has an ‘Easy Button’ for AI. But CX Leaders Still Face the Hard Decisions.

22 Sept 2026
matches this topicThe EU AI Act Is a CX Problem Now22 Sept 2026matches this topicFrom Prebuilt Agents to Vibe Coding: Salesforce’s New CX Playbook22 Sept 2026