From more generative AI releases to prominent CX vendors teaming up, here are some extracts from our most popular news stories over the last seven days.
Salesforce Sprinkles Generative AI Into Its Automation Portfolio
Salesforce has announced Einstein GPT for Flow, its automation suite.
The addition of generative AI promises to allow businesses to create workflows from text prompts, advancing the more conventional no-code, drag-and-drop automation building.
Effectively, this removes manual, step-by-step processes, lowering the barriers to adoption for less technical users.
For instance, with Einstein GPT for Flow, a customer can simply type: "Send an email to a group when we secure a new customer." The solution then creates it automatically.
After, a developer can tweak, test, and deploy.
Of course, some may scratch their heads and ask: how does it work with Salesforce records and metadata to correctly configure such flows?
It does so through Data Cloud. Data Cloud allows users to unify various data sources.
Indeed, the solution enables businesses to import objects from a Salesforce CRM, commerce, and marketing tools. It also pulls from the website, mobile app, and other external sources with its Ingestion API.
With Flow embedded into Data Cloud, Salesforce hopes to help its clients make every experience more "interconnected and personalized."
John Kucera, SVP of Automation at Salesforce, builds on this point. He stated:
By powering Flow with Einstein and GPT and Data Cloud, we’re not only enhancing usability but also ensuring our customers have access to the most advanced tools to achieve even more productivity, efficiency, and growth.
There are several examples of how Flow already drives up such business efficiency.
As an example, brands may build a workflow designed to offer in-store discounts to customers at the ideal moment.
Another involves dynamic pricing capabilities to automatically adjust the prices of products based on real-time demand and supply.
Zoom, Oracle to Optimize Telehealth Services
This week Oracle and Zoom enhanced their collaboration to leverage telehealth channels on Oracle Cerner Millennium to improve remote patient appointment connectivity and seamless access to relevant patient electronic health records (EHR).
The continued partnership looks to deliver faster, easier, and more effective telehealth services for patients and healthcare professionals.
Oracle and Zoom achieve this with a connected solution that creates a familiar workflow and provides tools to track EHR data before, during, and after a call.
As a result, the Zoom-enhanced Oracle Cerner Millennium can reduce time investments with the multipurpose suite tools.
Heidi West, the Head of Healthcare at Zoom, added:
As people have adopted virtual meetings in workplaces and in their personal lives, they are increasingly seeking that same convenience, simplicity, and choice in healthcare. Telemedicine consultations and virtual visits provide options and access at the times and places that would be best for them.
Moreover, West said that integrating Zoom with Oracle Cerner Millennium provides “the next step” in expanding Oracle’s solution as a healthcare tool.
West also noted that the Zoom-optimized platform can "make it easier for doctors to incorporate telemedicine into their practice to enhance the patient experience while reducing administrative overhead."
Google’s Latest Generative AI Plans Prompt an End-User Warning from Twilio
Earlier this week, The Financial Times revealed Google’s plans to bring generative AI to advertising.
In doing so, Google hopes to create “novel” advertisements for various consumers.
To create these, advertisers supply text, images, and videos to Google that relate to a specific advertising campaign that they wish to run.
From there, its AI mixes the material with information regarding the target audience and sales targets to auto-generate personalized ads.
