From infusing the CRM with ChatGPT to a change at the top of a business intelligence stalwart, here are some extracts from our most popular news stories over the last seven days.
Salesforce Teases "The World’s First Generative AI for CRM"
Salesforce is preparing to launch Einstein GPT, the “world’s first” generative AI for CRM.
The AI will allow businesses to generate "trusted" content from their Salesforce CRM data.
For instance, it may auto-generate emails to colleagues and customers, visuals from specific data sets, and code for developers designing online customer journeys.
The following video offers insight into what these use cases may look like once Einstein GPT completes its closed pilot program.
Yet, there are many more applications of Einstein GPT.
In Service Cloud, Einstein GPT may auto-generate knowledge articles from past case notes and store those within the CRM.
Moreover, Einstein GPT may scour through these knowledge articles to create personalized customer responses on live chat, which agents can tweak and send.
In Sales Cloud, users may streamline tasks such as scheduling meetings, writing emails, and gathering pre-call customer context with Einstein GPT.
In Marketing Cloud, users may use Einstein GPT to dynamically personalize content across the web, apps, in communication channels.
Then, there is an Einstein GPT for Developers feature, which allows IT teams to interact with an AI assistant, asking it questions and generating code.
Domo’s Founder Retakes the Helm as CEO
The founder and former Chief Executive of Domo will once again be running the company with a fresh team around him.
News of the executive reshuffle arrived as the company revealed its better-than-expected Q4 financial results. Evidently, the changes at the top were not masked by the positive financial results, as the company’s stock took a tumble soon after.
Josh James, who replaces John Mellor, has given no explanation as to why he has chosen to return, mirroring his exit last year.
The Former CEO and Director of Domo, John Mellor, has stepped down from both of these roles.
Mellor gave his parting words, following four years with the company: “It has been an honor and a privilege to be part of the Domo team for nearly four years and to lead as CEO for the past year.
“Domo has a highly engaged, talented team that operates with incredible commitment and integrity.