From a tech giant reaffirming its support for on-premise tech to a hotly debated rebrand, here are extracts from some of this week’s most popular news stories.
Cisco Reaffirms Its Support for On-Premise Customers, in the Contact Center & Beyond
Cisco has moved to reassure its legacy customers that it will continue to support and develop its on-premise technologies.
Its on-premise portfolio allows businesses to build, run, and manage their own networks, data centers, and services, including contact centers.
Some may have suspected Cisco would follow the lead of market competitors and stop innovating on-premise, nudging brands into the cloud.
However, in a blog post celebrating “30 years of partnership in Europe”, Oliver Tuszik, EVP of Global Sales and Chief Sales Officer at Cisco, reaffirmed Cisco’s support in ensuring customer choice, control, and data sovereignty. He wrote:
Our longstanding experience in secure, reliable on-premises and isolated systems underpin(s) our approach to system control and continuity today.
SAP is perhaps the most notable tech vendor to have pushed businesses towards the cloud. It did so when announcing it would end its standard maintenance for its on-premise SAP ECC (ERP Central Component) and Business Suite 7 in December 2027, before ending support in 2033.
Yet, it’s far from the only enterprise tech stalwart. (Read on…).
Microsoft’s Contact Center Celebrates Its First Birthday: 3 Takes on Its Journey So Far
The Microsoft Dynamics 365 Contact Center has turned one year old.
Microsoft commemorated the occasion by releasing a blog post, claiming it’s ushering in a “new era of engagement” with its CCaaS platform.
But, how different is the platform from what is already out there, and what more can Microsoft do to gain market share?
The following three takes on Microsoft’s first 12 months in CCaaS answer these questions, and perhaps raise one or two more.
1. Microsoft’s Differentiators Are In Its Ecosystem
Slowly but surely, cloud contact center solutions are becoming commoditized.
As this trend kicks into gear, hyperscalers, like Microsoft, have the opportunity to differentiate by drawing on their broader portfolios to deliver unique innovation. (Read on…).
Elon Musk Questions the Name ‘Salesforce’; Benioff Responds with an Impromptu ‘Agentforce’ Rebrand Idea
Marc Benioff, CEO of Salesforce, sat down with Bloomberg in the latest in a spate of video interviews and podcast appearances.
These appearances have been transparent in their aim: to promote Agentforce, even if that means trashing industry rivals (*cough Microsoft).
This time around, during the episode of Bloomberg Originals, the host quizzed him on a running joke about the general public not knowing what Salesforce actually does.

