Avaya CEO Alan Maserak Explains the Company's ‘Experience Platform’ Rebrand
In an exclusive interview with UC Today earlier this week, Avaya CEO Alan Maserak revealed that the company had rebranded its cloud contact centre technology to Experience Platform as part of its ongoing portfolio transformation.
Avaya exited Chapter 11 earlier this week, giving it a fresh start having spent around two years struggling with its finances. Describing itself as the "leader in customer experience and cloud solution", the contact centre is at the heart of Avaya's portfolio and is essential to its recovery roadmap. Rebranding its CCaaS solution as the Avaya Experience platform helps usher in this new era of Avaya.
Maserak said:
The reason we call it the Experience Platform is that we fundamentally believe where the market is moving is in providing the underlying technology to a business to help enable their customer and employee experience."
The interview covered various topics, including the financial mechanics of how Avaya has restructured its debt and how "tough" it was to see shareholders and employees struggle during the bankruptcy process.
Other subjects touched on Avaya's revamped partnership with RingCentral to possible future acquisitions and a potential return to the stock market.
Salesforce has launched Slack GPT
Salesforce has launched Slack GPT to boost business productivity by leveraging CRM and conversational data.
The new conversational AI technology introduces AI features into Slack, generative AI app integrations, and the ability to assess and use customer insights via the Customer 360 and Data Cloud. Slack GPT's arrival follows up the release of Salesforce's Einstein GPT, which builds upon Einstein AI to provide agent-assist innovations within the Service Cloud application.