Salesforce's CEO has once again labelled Microsoft Copilot “Clippy 2.0” while making the case for Slackbot's customer context advantage
Marc Benioff is at it again.
The Salesforce CEO has spent the better part of two years taking potshots at Microsoft Copilot, calling it inaccurate, a “disappointment”, and most memorably, “Clippy 2.0.”
His latest jab came via X, where he dismissed Copilot and positioned Slackbot as the smarter alternative for sales teams and CRM users.
In the post, Benioff wrote:
“Tired of Microsoft Copilot as Clippy 2.0? Meet the all-new Slackbot for Salesforce—built on @Anthropic's Claude: Your new #1 AI CRM sidekick & every sales leader's BFF!”
The post went on to claim that Slackbot eliminates “app chaos” and delivers “pure AI productivity in Slack”, tapping into Salesforce records, editing objects, and unleashing agents for “killer plays & POVs.”
Tired of Microsoft Copilot as Clippy 2.0? Meet the all-new Slackbot for Salesforce—built on @Anthropic’s Claude: Your new #1 AI CRM sidekick & every sales leader’s BFF! No more app chaos—pure AI productivity in Slack. Taps records, edits objects, unleashes agents for… pic.twitter.com/uUKLW0jTUC
— Marc Benioff (@Benioff) February 3, 2026
It's a familiar pattern. Back in October, Benioff said Copilot “just doesn't work” and accused it of “spilling data everywhere”, citing a Gartner report.
In August, he told analysts that “so many customers” were disappointed. Microsoft has pushed back on those claims, noting that Copilot's customer base grew over 60% in one quarter and daily users more than doubled.
But this time, the criticism comes with a product pitch attached.
Salesforce made the new version of Slackbot generally available in January, and the company is betting that embedding AI directly into Slack gives it an edge Microsoft can't match.
The CX Angle Salesforce Keeps Coming Back To
Salesforce's pitch for Slackbot centers on the idea that AI is only useful if it understands what you're working on without you having to explain it first.
In a customer service context, speed and context can determine whether an interaction feels smooth or frustrating.
If an agent has to hunt through Salesforce, ping three Slack channels, and dig through Google Drive just to prep for a customer call, the customer waits. If the briefing is wrong or incomplete, the interaction starts on the back foot.
Slackbot is supposed to fix that by pulling from Salesforce data alongside Slack conversations and files.
Salesforce claims it can assemble “recent discussions, relevant documents, and customer history into a single, clear briefing” before a call or escalation.
Haley Gault, an Account Executive at Salesforce, described the practical upside in the company's release:
“It saved me from having to go through 10 different channels asking if anyone knows what this customer is requesting.”
She also described how it changes call preparation: “It gives me a 30,000-foot view of who the customer is, what their industry is facing right now, and how we could potentially support them.”