Enterprise communications vendors are placing increasing value on interoperability, recognizing the depth of tools they must connect with to support customer experiences.
After all, no single vendor can do it all. Even those building towards that – such as Microsoft – are striving to become platform businesses, allowing partners to build on their technology and push their innovation further.
Yet, perhaps no tech provider has built a partner roster like AWS. As Liz Miller, VP & Principal Analyst at Constellation Research, recently told CX Today: "Can we think of anyone who isn’t partnering with AWS?
At Constellation Research, we have an awards program, and we have this “best partnership” category. Everybody put forward their partnership with AWS.
"It became impossible to decide between all these entries, so we eventually gave the award to AWS and everybody."
In line with this tale, many more prominent vendors have teamed up with the cloud pioneer over the past couple of weeks alone.
Here are a few examples that may catch the eye, alongside a rundown of the goals of each link-up.
Bandwidth
Bandwidth will tap AWS’s Chime SDK to expand its Communications Cloud, thanks to the strengthened partnership.
The Chime SDK includes components developers can harness to inject audio, video, and screen-sharing features into their applications.
By harnessing this for its real-time interaction capabilities, Bandwidth can channel its time and resources into innovation instead of maintaining a communications infrastructure.
Yet, Karl Perkins, Chief Innovation Officer at Bandwidth, highlights additional benefits. He stated:
The Amazon Chime SDK will be a key toolkit as we expand our Bandwidth Communications Cloud into a next-level intelligent network platform with key functionality already built in–whether it's AI and machine learning, advanced data and insights, or pre-integrations with leading vendors.
As for AWS, it may extend enterprise access to its latest machine learning and sentiment recognition tools for worldwide voice interactions.
Snowflake
Snowflake announced a multi-year expansion of its AWS partnership, aiming to stretch “customer-focused innovation” across sales, marketing, industry solutions, and more.
The vendors will also invest in deeper product integrations to draw more value in their machine learning and AI, data governance, and streaming data capabilities.
It is also a co-innovation deal, with both vendors striving to provide industry-specific solutions across financial services, healthcare, retail, and many more sectors.