Salesforce’s annual Dreamforce event continued yesterday with some big announcement regarding a partnership between the company and Amazon Web Services (AWS).
The CRM leader and the cloud giant said they would expand an existing partnership that focused on helping developers build custom applications across both platforms, leverage AWS services within Salesforce, and connect data and workflows across Salesforce and AWS.
The expanded partnership involved new features such as:
- Using Slack to enable more flexible ways of working for development teams across Salesforce and AWS
- A remote care offering for Salesforce Health Cloud
- Amazon Connect + Salesforce High Velocity Sales which uses AI to develop insights from key conversations with prospects and customers
Salesforce also announced it was joining Amazon’s sustainability initiative The Climate Pledge, besides also optimising its cloud infrastructure Hyperforce to reduce its carbon footprint.
“Salesforce and AWS are helping us transform the way we use technology to create better customer experiences. With this partnership, we’ll be able to innovate and deliver faster,” said Warren McNeel, SVP of IT, T-Mobile.
“For example, a customer can book an in-store appointment using My T-Mobile. In the future, we could use AWS machine learning services to recognise their previous online or in-person engagements with our company. Data connectors between Salesforce and AWS would enable us to apply these insights into Salesforce products, such as Lightning App Builder, enabling T-Mobile sales reps to anticipate customers’ needs and suggest the most relevant products or services for them. These insights could also lead to more delightful and relevant conversations with each customer.”
The three-day hybrid event is running until the 23rd of September. Yesterday, the company used the occasion to announce significant new integrations with its recently acquired subsidiary Slack, an enterprise communications platform. Salesforce’s vision for Slack is a “digital HQ” that enables collaboration across organisational boundaries.
“Our mindset about work has shifted from a place you go, to something you do,” said Bret Taylor, President and Chief Operating Officer of Salesforce. “Every company needs a digital HQ to connect its employees, customers, and partners, and thrive in a work-from-anywhere world. Organisations around the world build their digital HQs on Salesforce and Slack so they can work better and grow faster.”
