Avaya has claimed positive market momentum as the vendor clings on to its deep customer base.
Fears ran rife that these customers would turn their backs on the brand following its second skirmish with bankruptcy.
Yet, much of its customer base remained remarkably loyal throughout its financial woes.
Indeed, new figures from Avaya show that six million contact center agents still leverage its solutions alongside 90 million UC seats.
Some of those customers include 90 percent of the largest US companies - alongside the top ten global airlines, auto manufacturers, and banks.
However, most surprisingly, the brand is winning considerable new business.
Indeed, the vendor added 599 new logos last quarter, with 39 seven-digit deals and four worth more than $5MN.
"We set the foundation for growth and have already seen our focus pay off," concluded Alan Masarek, CEO of Avaya.
The revitalized Avaya is investing in and delivering next-gen technology with an ‘innovation without disruption’ approach embraced by customers and attracting the best talent as a destination place to work.
That "revitalized" Avaya has refused to get caught up in the swirl of success stories from market rivals, poaching from its legacy base.
Instead, the vendor is staying customer-focused and doubling-down on where prospects are showing interest. As per the repetition of this "innovation without disruption" mantra, that interest seems to be focused on a more pragmatic, cautious approach to CCaaS migrations.
Recognizing this, Avaya is channeling much of its efforts into presenting itself as the "evolution, not revolution" vendor.
Much of its marketing efforts align with this messaging, with little talk of innovations that the vendor is slowly adding to its new-look portfolio.
The focus is very much on ensuring customer trust in its long-term strategy.