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Interview
Does Your Company Play in a Packed Stadium?
I am a big football fan, and during the lockdown period of the pandemic, I really missed it. So when my favourite team, Club Brugge, started playing televise...
Steven Van Belleghem · 10 Nov 2023
Interview
The ‘Top Gun Effect’: What can a Tom Cruise Blockbuster Reach us About Customers?
It feels like people around the world have been through a lot in the last few years. A global pandemic, political unrest, international conflict and an energ...
Steven Van Belleghem · 13 Oct 2023
Interview
What Can We Learn from Walmart's Customer Experience Evolution?
Anyone working in customer experience will know the famous quote from Walmart founder Sam Walton: “There is only one boss. The customer. And he can fire ever...
Steven Van Belleghem · 21 Oct 2021