Recent work4 stories

Interview
2024 Online Review Trends: 75% Trust Reviews
Tracking online review trends may be an important process for businesses as they are a well of valuable information about developing consumer experiences. Th...
Joanna Clark Simpson Clark Simpson · 12 Feb 2024
Interview
How Review Management Impacts Customer Experience
Word of mouth is a powerful tool for spreading news about a brand, product, or service. Businesses that want to build positive customer relationships underst...
Joanna Clark Simpson Clark Simpson · 22 Dec 2023
Interview
AI Customer Service Fears and Their Solutions
AI adoption into customer service systems and processes is on the rise. According to data released this year, 15% of all UK businesses have assimilated AI te...
Joanna Clark Simpson Clark Simpson · 13 Sept 2023
Interview
The Broad Impact of Online Reviews on Business
The use of review research has exploded over recent years. Consumers, now more than ever, are consulting reviews online to see how other customers feel about...
Joanna Clark Simpson Clark Simpson · 24 Jul 2023