Recent work2 stories

Interview
Taking Things Personally: When Personalisation Hurts Your Business
Today's customers expect personalised experiences, with more and more organisations starting to see the benefit to both customers and businesses. At its core...
Ed Murphy · 8 Aug 2023
Interview
What it takes to lead CX transformation
As a CX leader, you face the challenge of driving change across every function in the organisation. You also have an opportunity to impact meaningful change ...
Ed Murphy · 25 Jul 2023