Amplitude introduced the industry’s first Digital Optimisation System used to manage, measure, and optimise the business value of digital product innovation.
Following the #1 rating of its digital product analytics suite, Amplitude also introduced its new personalisation product, Amplitude Recommend. This is the first personalisation solution that leverages customer behaviour data to determine which behaviours lead to the optimal business outcome, including conversion to purchase or average order size. Based on these data, the system tailors each individual experience to optimise the desired outcome.
As the world moves to digital-first, digital products are becoming the centre of the innovation agenda. A 2021 IDC report predicts that there will be more than 500 million digital applications and services developed and deployed by 2023. A variety of apps that will explode in the next two years will be similar to the number of developed apps over the previous 40 years. Despite digital being at the forefront of innovation, businesses seem unable to connect products to measurable business outcomes.
Amplitude’s CEO and co-founder, Spenser Skates said:
“When we started Amplitude, we had a vision to help every company build better digital products through an understanding of how people interact with them.”
“Today, this vision has never been more important in a world where digital is business survival. We don’t need more ‘digital experiences’ by delivering more features and content measured by ad clicks and web visits. It’s time for a new way. The winners in the next era will be the companies that understand their customers and use these insights to transform experiences from the place value is created: the digital product. That’s why we built the Digital Optimization System. With Amplitude, now every company has a fighting chance to be a digital disruptor", adds Spenser.