Creating amazing customer experiences is a crucial part of building a successful business in today’s world. Unfortunately, as consumer journeys become increasingly complex, many organisations are struggling to master the art of delivering unforgettable brand moments. The easiest way to boost your chances of connecting with your audience on a deeper level is to unlock the power of customer data.
The Amperity Customer Data Platform (CDP), is a powerful tool in today’s software landscape, providing companies with a better look at their audience.
According to Amperity, the CDP is custom-built for the enterprise, providing the information businesses need with exceptional scale, speed, and flexibility. Brands like Patagonia, Crocs, and Kroger already rely on the Amperity CDP.
Let’s take a closer look at what it can do.
Amperity CDP Review: Features
The Amperity Customer Data Platform is a combination of three central products, intended to deliver a stronger view of the customer and their journey. Amperity’s offering can build a comprehensive 360-degree insight into the customer’s path to purchase, with excellent AI enhancements to holistically keep brands ahead of the curve.
The Amperity CDP solution features:
Amp ID
Amp ID is an Ai-powered customer identity management tool offering views into individual customer identity. Features include:
- Daily AI-enhanced identity resolution
- Record alignment and unification
- At-scale ingestion and stitching
- Ingestion and processing of huge amounts of data
- Online and offline data management
- Universal identifiers
- Proprietary household and identity graphs
- Transparent identity exploration
- Fine-tune controls and thresholds
- Anonymous Engage (to identify customers compliantly)
Amp 360
A modern solution for data aggregation and management. Amp 360 allows companies to bring data together from multiple environments and apply hundreds of custom or instant attributes for better data control. The solution creates comprehensive customer profiles in real-time, with advanced features like:
- Comprehensive 360-degree databases
- Simple at-scale integration
- Processing of huge amounts of data
- Best-practice and custom attributes
- Lightning-fast queries at scale
- Maintenance and monitoring
Amp IQ
Amp IQ is the Amperity hub for customer intelligence and activation, offering a view into predictive customer insights and product metrics. Perfect for business planning and growth, the Amp IQ environment helps companies to create ready-to-active segments of consumers. Features include:
- Customer health-tracking with simple KPIs
- Instant insights and opportunity sizing
- Predictive analytics and segmentation
- Connectivity anywhere
- Closed-loop measurement
- Cross-channel campaigns
- Drag-and-drop UI for journey tracking
DataGrid
Finally, DataGrid is the fully connected and patented infrastructure for customer data insight powering all Amperity products. The DataGrid delivers real-time data insights at scale, with enterprise-grade compliance and security and self-service change management. Features include:
- Cloud-native agnostic design
- Fast and simple ingestion of raw data
- Support for hundreds of seamless integrations
- API access
- Data delivery in any format
- Enterprise change management
- Enterprise-grade compliance and security
- Real-time audience management and activation
- SOC2 certification, SSO integration, and PII obfuscation
Amperity Customer Data Platform Review: Benefits
The Amperity Customer Data Platform delivers a fantastic overview of your customer, and the journey every lead takes with your brand. For sales, marketing, customer service, and business growth, the complete collection of customer data management solutions will help you to bring customer insights to life with an industry-leading ROI.
Amperity’s full portfolio of data collection and management tools will give businesses with a heavy focus on data the chance to discover what the right information can really do. Benefits include:
- Patented Customer views: The 360-degree AI-driven customer journey solution offers complete transparency and control to help businesses configure data models, identity information, and segment attributes. Amperity notes this technology allows for more up-to-date records which grow with your customer relationships, allowing for an average 10 times return on investment within the first year alone
- Cross-functional data access: Amperity provides complete access to the data and tools customers need through multiple insights, seamless integrations with major marketing tools, and 200 pre-built connectors. The comprehensive range of integrations and connections mean you can maintain comprehensive visibility into billions of customer experiences, reducing data silos, and driving new business opportunities
- Security and compliance: Amperity’s services are built for the new age of customer experience, with a strong focus on compliance and privacy. Not only are the tools compliant with the latest regulations and standards with features like PII obfuscation but features like Anonymous Engage ensure businesses can identify and connect with anonymous customers without risking compliance issues
- Excellent scale: Amperity’s Customer Data Platform can scale with your business, ingesting and processing huge amounts of data from a range of transactions and interactions. You can apply universal identifiers to your individuals across multiple systems and set fine-tune control thresholds for how to collect data. A fantastic degree of control means that data processing and management at scale can still be secure
- Essential insights: Learning about your audience has never been easier; Amperity’s Customer Data Platform has its own dashboard for tracking crucial metrics and KPIs into customer relationship health. You can instantly assess opportunities, learn more about your target audience, and create predictive models to plan for the future
Amperity Customer Data Platform: Verdict
The Amperity Customer Data Platform is a cloud-native and flexible solution designed to work with all kinds of business operations. No matter which cloud environment you use, the agnostic Amperity environment can work with it, offering fast and simple ingestion of huge amounts of data. Companies can even export their data wherever they like for analytics purposes.
Combine fantastic scalability and flexibility with enterprise-grade security and compliance, and it’s easy to see why the Amperity customer data platform is one of the most popular high-performance data solutions on the market. The company already powers billions of customers experience every day, with SOC2 security certification and SSO integration built-in.
A combination of Amp ID, 360, IQ, and the DataGrid technology pulls business information together from all points in the customer journey to give businesses the essential insights they need for meaningful moments of service, sales and support.
If you don’t have a comprehensive solution for tracking customer data yet, Amperity could have the perfect solution for you.
