Creating amazing customer experiences is a crucial part of building a successful business in today’s world. Unfortunately, as consumer journeys become increasingly complex, many organisations are struggling to master the art of delivering unforgettable brand moments. The easiest way to boost your chances of connecting with your audience on a deeper level is to unlock the power of customer data.
The Amperity Customer Data Platform (CDP), is a powerful tool in today’s software landscape, providing companies with a better look at their audience.
According to Amperity, the CDP is custom-built for the enterprise, providing the information businesses need with exceptional scale, speed, and flexibility. Brands like Patagonia, Crocs, and Kroger already rely on the Amperity CDP.
Let’s take a closer look at what it can do.
Amperity CDP Review: Features
The Amperity Customer Data Platform is a combination of three central products, intended to deliver a stronger view of the customer and their journey. Amperity’s offering can build a comprehensive 360-degree insight into the customer’s path to purchase, with excellent AI enhancements to holistically keep brands ahead of the curve.
The Amperity CDP solution features:
Amp ID
Amp ID is an Ai-powered customer identity management tool offering views into individual customer identity. Features include:
- Daily AI-enhanced identity resolution
- Record alignment and unification
- At-scale ingestion and stitching
- Ingestion and processing of huge amounts of data
- Online and offline data management
- Universal identifiers
- Proprietary household and identity graphs
- Transparent identity exploration
- Fine-tune controls and thresholds
- Anonymous Engage (to identify customers compliantly)
Amp 360
A modern solution for data aggregation and management. Amp 360 allows companies to bring data together from multiple environments and apply hundreds of custom or instant attributes for better data control. The solution creates comprehensive customer profiles in real-time, with advanced features like:
- Comprehensive 360-degree databases
- Simple at-scale integration
- Processing of huge amounts of data
- Best-practice and custom attributes
- Lightning-fast queries at scale
- Maintenance and monitoring
Amp IQ
Amp IQ is the Amperity hub for customer intelligence and activation, offering a view into predictive customer insights and product metrics. Perfect for business planning and growth, the Amp IQ environment helps companies to create ready-to-active segments of consumers. Features include: