Customer data startup Amperity has announced the closing of its latest Series D round of financing.
The company offers a “Customer Data Platform” which allows enterprises to interpret data points created by customers across in-store visits, web traffic, mobile, loyalty programmes and other touchpoints. Leveraging AI, the solution is capable of building comprehensive customer profiles and resolving identities – as well as offering analytics features such as a customer data graph.
"Customer data is the lifeblood of the modern enterprise, and the ability to derive insights and use that data is both an expectation of consumers, and a requirement for brands to meet their objectives," said Kabir Shahani, CEO and co-founder of Amperity.
Maximising First-Party Customer Data
With the end of cookies and other sources of third-party customer data, Amperity said its platform allowed businesses to maximise their use of first-party date in the pursuit of building customer loyalty.
"Our core belief is that brands should own the relationship with their customers, yet until now have not had the tools to do so,” said Shahani. “We've created this capability by inventing technology that identifies customers across a brand's first-party data, creates a Customer 360, understands customers' interests, and develops analytics to predict their intent – data and insight that are critical to success in a rapidly changing economy. We're grateful to have crossed the rubicon at a time of unprecedented market demand, successfully delivering critical functionality for customers through a period of massive disruption."
Its latest Series D round, worth $100mn, was led by HighSage Ventures, alongside Tiger Global Management, Declaration Partners, Madrona Venture Group, and Madera Technology Partners. The round took total funding to $87mn and valued the company at over $1bn – above the threshold to become a so-called technology “unicorn”.