Amelia has revealed an extended partnership with Resorts World Las Vegas to enhance its digital CX offerings with AI.
Located on the Las Vegas Strip, the resort will leverage the Amelia Answers knowledge AI platform to equip its digital concierge (RED) with advanced generative AI (GenAI) capabilities.
As part of its goal to “solidify” Resorts World Las Vegas’ position as “the most technologically advanced destination on the Las Vegas Strip,” the new collaboration will also involve the implementation of a series of Large Language Models (LLMs).
Shannon McCallum, Vice President of Hotel Operations at Resorts World Las Vegas, commented on how these two tech advancements will help to elevate the resort’s capacity to deliver superior customer experiences:
When LLMs and Generative AI burst into the mainstream last year, we knew that if we wanted to leverage this technology, we needed our deployment to be reliable and add value to our guest experience.
“By building upon our existing partnership with Amelia, we will be able to quickly leverage LLMs to enhance the capabilities of RED and elevate the experience for our guests.”
An Extended Partnership
As discussed above, this latest announcement is an extension of an existing partnership between the two organizations.
Indeed, Amelia was the vendor originally tasked with implementing an AI agent into the resort’s guest experience infrastructure and was responsible for building and launching the company’s RED platform.
As with the latest development, AI was integral to the success of the resort’s digital concierge program, which is powered by Amelia’s Conversational AI platform.
