Alchemer has announced its acquisition of Apptentive, a provider of mobile feedback technology.
Apptentive’s mobile customer experience solution helps companies to measure changes in customer sentiment throughout the purchasing journey.
The acquisition aims to provide Alchemer customers with new ways to collect insights from customers on mobile devices.
At the same time, customers of Apptentive may access several survey and workflow tools designed to work with many CX platforms, including Slack, Microsoft Teams, and Salesforce.
How Will the Move Add Value to Alchemer’s Portfolio?
Apptentive was built to assist companies in better understanding their customers and the journeys they take when interacting with brands.
Its solutions allow organizations to use intelligently timed surveys, prompts, and messages to gather and utilize valuable feedback.
Apptentive is already responsible for managing millions of customer interactions daily on countless devices worldwide.
Indeed, its technology has helped brands to collect twice the actionable feedback and achieve 70 percent higher customer retention levels than the average mobile app.
As such, its technology and team will assist Alchemer in ensuring every customer and employee has a voice, and every business can collect the optimal data about their communities.
David Roberts, CEO of Alchemer, adds that the acquisition of Apptentive creates an incredible opportunity for Alchemer customers to reach their customers where they’re already engaged – on their mobile devices. He states: