Digital travel and lifestyle platform airasia Super App has kickstarted a partnership with Google Cloud to enhance CX through digital innovation.
Indeed, the companies will develop a cloud-powered co-innovation ecosystem that surfaces new capabilities for engaging consumers and meeting their daily travel needs.
With such an ecosystem, airasia Super App - which operates in Malaysia, Indonesia, Singapore, Thailand, and the Philippines – targets many more positive outcomes. These include:
- Fostering an agile culture and co-innovation talent engine
- Ensuring seamless user access anytime and anywhere, on any device
- Unlocking data-driven insights to fuel growth
- Empowering partners and developers to co-innovate and contribute
A "co-innovation" talent engine is perhaps the most compelling aim to deliver next-gen digital experiences, consisting of AirAsia Allstars and Google Cloud technologists. While the companies do not give much away, they strive to "shape technological advances for the region and beyond" by establishing a Cloud Center of Excellence (CCoE).
The strategy to "ensure seamless user access" is another intriguing example of how airasia Super App plans to inspire digital growth. Harnessing the scalable infrastructure, microservices, and serverless technologies of Google Cloud, the app may run smoothly regardless of demand and internet connectivity. As such, the companies provide next-level app accessibility to travelers.
However, Amanda Woo, CEO at airasia Super App, has a much more transformational vision for the future. She stated: