NICE has highlighted the importance of agentic AI in helping the company achieve “exceptional results” this quarter.
Announced during the vendor’s Q4 2024 earnings call, CEO Scott Russell championed the company’s “AI-powered agentic automation,” claiming that it was enabling NICE to set “a new standard” as a leader in the AI sector.
In particular, the CEO praised the use of agentic AI within CXOne Mpower, explaining how it was “at the heart” of the CCaaS solution, which was crucial in helping NICE secure a number of significant seven-digit deals.
In 2024, 97% of large enterprise CXone Mpower deals valued at $1 million ARR and above included NICE's advanced AI solutions.
This included:
- “One of the largest retailers in the world,” which was already managing 75 million interactions annually with NICE, selected CXone Mpower to enhance customer engagement with AI.
- A major university opted for CXone Mpower, Autopilot, and Copilot after a competitive review, aiming to improve student experience. The institution is expected to achieve 30 percent ROI.
- A large managed care organization consolidated its multi-vendor tech stack, choosing CXone Mpower over generic AI from their CRM provider to modernize customer service.
- A leading university medical center signed a 7-digit ACV deal to unify its CX operations under CXone Mpower, prioritizing ROI and patient experience.
For Russell, these wins are evidence that NICE is “undeniably winning in the era of agentic AI.
We go beyond the slideware. We are delivering real results.
NICE’s Next Agentic AI Move
Outside of discussing the company’s successes during the last quarter, Russell also made a point of highlighting his plans for the future of the company.
He detailed how NICE was “uniquely positioned” to capitalize on the tech thanks to the company’s CX-focused AI, market-leading platforms, and strong financial foundation.
In addition, he spoke about “aggressively expanding our [NICE’s[ strategic partnerships” – a point that he also made in a recent interview with CX Today’s Charlie Mitchell, where he teased the idea of pulling NICE into new domains.
Russell closed his opening remarks by stating that NICE “will lead the CX-AI revolution.




