Adobe has revealed its strategy and product offerings for agentic AI, including 10 purpose-built AI agents.
Announced at the Adobe Summit, the AI agents will be available within the Adobe Experience Platform (AEP).
Users will be able to leverage the vendor’s newly launched Agent Orchestrator to build, oversee, and deploy AI agents from Adobe and third-party ecosystems.
Indeed, the vendor has already used the tool to develop the following 10 purpose-built agents, which are designed to enhance marketing and creative teams’ ability to deliver large-scale personalized experiences:
- Account Qualification Agent
- Audience Agent
- Content Production Agent
- Data Insights Agent
- Data Engineering Agent
- Experimentation Agent
- Journey Agent
- Product Advisor Agent
- Site Optimization Agent
- Workflow Optimization Agent
In discussing the latest releases, Anjul Bhambhri, Senior VP of Engineering at Adobe Experience Cloud, pointed to the company’s “long history of working closely with CMOs, CIOs and their organizations to drive impactful customer experiences that are anchored in reliable and real-time experience insights.
Agentic AI is a major leap forward that will accelerate workplace transformation.
“Adobe’s latest innovations will drive productivity gains for practitioners to free up time for creative ideation, while unlocking capacity for marketers to scale personalization through purpose-built AI agents.”
So, let’s take a closer look at how Adobe’s newest tools can help them become a major player in the agentic AI space.
Orchestrating AI Agents
As discussed above, Adobe’s Agent Orchestrator allows businesses to create, manage, and coordinate AI agents.
With Adobe AI and AEP as the foundation, these agents leverage deep customer data and content to support better decision-making, multiagent collaboration, and dynamic reasoning.
The agents also benefit from AEP's Experience Data Model, which helps brands quickly derive value by connecting and making sense of disparate data to deliver impactful customer experiences.
In addition, the agents are integrated directly into Adobe’s key applications like Real-Time Customer Data Platform, Experience Manager, Journey Optimizer, and Customer Journey Analytics.
An AI-Powered Concierge Service
Alongside the Agent Orchestrator, Adobe also released a Brand Concierge solution.
As the name suggests, the tool allows businesses to configure AI agents that guide customers through the buying journey from exploration to purchase, offering immersive, multimodal experiences (text, voice, images).
