Ada, the market leader in Automated Customer Experience (ACX), announced today its biggest launch to date, Ada Engage.
The company is committed to revolutionising how businesses deliver valuable interactions across every stage of the customer journey. With Ada Engage, businesses will easily avoid departmental silos that have hindered organisations’ ability to put the customer first. Organisations will be able to automate even more interactions, from lead capture to acquisition and through to retention and up-sell.
Throughout 2020, Ada helped hundreds of category leaders worldwide to automate more than 1.5 billion customer interactions. Zoom, Facebook, and Square are just some of the organisations that have been using Ada to better understand their customers. By including Ada Engage in its suite of solutions, Ada can now extend the significant results it had delivered for customer support teams across the full customer experience.
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Mike Murchison[/caption]
Many organisations still find it difficult to fully understand their customers, stating that organisational silos and fragmented customer data are the main culprits of bad customer experience initiatives. This is where Ada helps clients to reconcile customer interests with internal departmental interests and bring the two into alignment.
Mike Murchison, CEO and co-founder, Ada, said:
“Relationships between brands and customers have changed forever, and digital-first companies are breaking down traditional CX silos”
“Ada Engage reflects the interests of our most savvy clients. They understand that the same person who visits your website searching for information can become your customer a moment later, asking for support. They are using Ada to aggregate data and stitch together that journey, so they can engage with customers more meaningfully”, adds Murchison.
